Cookie policy
(last updated 2 April 2025)
www.cazoo.co.uk (Site) use cookies, web beacons and similar technologies, either directly or in partnership with trusted third-party providers, to provide you with a good experience when you browse the Site. For ease, we refer to all these technologies collectively as “Cookies” in this Policy.
This cookie policy (Policy) applies to all visitors and users (collectively, referred to as “users” in this Policy) of the Site, regardless of how they access and make use of our services, including via mobile devices or apps.
What you will find in this Policy:
1. What Are Cookies? - Understand what Cookies are, why we use them and which third-party providers we partner with when using Cookies.
2. Cookie List -See which Cookies we use, why we use them and how long they stay on your device.
3. How Can I Mange Cookies? - Learn how you can manage or disable the use of Cookies to suit your preferences.
IMPORTANT: Disabling Cookies may impact your browsing experience, as certain features of the Site may not function properly or be available.
4. Where Can I Get Further Information? - If you have any questions or concerns about our use of Cookies, we are here to assist.
We may update this Policy periodically to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We recommend reviewing this Policy regularly to stay informed about our use of cookies. The date at the top of this Policy indicates when it was last updated.
As a platform based in the United Kingdom (UK) for buying and selling vehicles, the Site is intended for UK residents, and this Policy aligns with UK law.
This Policy should be read in conjunction with our User Privacy Notice, which details the data we collect through Cookies.
1. What Are Cookies?
Cookies are small data files that websites send to your browser, which are then stored on your device.
1.1 Types Of Cookies We Use
The following are examples of the types of cookies we use; other cookies may also be used for different purposes:
By duration
- Session cookies - Temporary cookies that are deleted when you close your browser. They help remember information during a single session.
- Persistent cookies - Remain on your device after you close your browser, helping remember your settings and activity across multiple visits.
By origin
- First-party cookies - Set by the website you are visiting.
- Third-party cookies - Set by external service providers (e.g. advertisers or analytics providers).
For the classification of cookies by function, please refer to the section “Why do we use Cookies?”.
1.2 Web Beacons
Web beacons (also known as pixel tags or clear GIFs) are small, transparent images embedded in web pages or emails. They are often used in conjunction with cookies allowing us to monitor user behaviours, such as whether an email was opened or a webpage was visited.
1.3 Similar Technologies
Other client-side tracking technologies operate similarly to cookies and web beacons. These include:
- Local shared objects (such as, flash cookies and HTML5 storage) that store information in your browser or device.
- Device fingerprinting, which uses browser settings and other system attributes to create a unique identifier without storing data locally.
1.4 Why Do We Use Cookies?
We use Cookies for the following purposes:
- To ensure the Site functions properly - Strictly necessary Cookies (also known as essential Cookies) are indispensable for the Site to work as intended.
- To improve user experience - Functional Cookies help remember your preferences and settings. These Cookies are set in response to your actions and do not store personal data.
- To analyse Site performance - Performance Cookies collect data on how you interact with the Site. This helps us assess site performance and make improvements. The data is aggregated and anonymised.
- To deliver personalised content and ads - Targeting Cookies (also known as advertising or marketing Cookies) are used by our partners to track your browsing behaviour across different websites. This helps us and third-party platforms deliver content and ads that match your interests. While these Cookies do not store personal data, they are based on identifying your browser or device.
1.5 Our Partners
We partner with third-party providers who may place Cookies on the Site to enhance our services and improve your experience. This may involve providing analytics, ensuring security, delivering personalised content, including ads, and ensuring compliance with applicable laws. Below, you will find a list of the providers we partner with (please note that this list may change periodically), along with links to their cookie and privacy policies for more details on how they use Cookies and manage the data they collect.
1.5.1 Partners Who Use Strictly Necessary Cookies
OneTrust Consent Management Platform
OneTrust is a consent management platform that helps websites comply with data privacy regulations by managing user consent for data collection. Cookies placed by OneTrust are used to remember a user's consent choices regarding the use of Cookies and personal data.
Google reCAPTCHA
Google reCAPTCHA distinguishes between human users and automated bots, helping to protect sites from malicious activity. Cookies placed by Google reCAPTCHA are used to analyse user behaviour on the Site to ensure that interactions are made by humans and not automated bots.
1.5.2 Partners Who Use Performance Cookies
Google Analytics
Google Analytics is a web analytics service. Cookies placed by Google Analytics help us analyse how users engage with the Site by collecting anonymous data on their activity. (Google Analytics also uses targeting cookies. Please refer to our Cookie List for more details.)
Microsoft Clarity
Microsoft Clarity is a web analytics tool that helps websites understand user behaviour. Cookies set by Microsoft Clarity tracks user interactions such as clicks, scrolls and navigation patterns, providing insights to optimise user experience.
1.5.3 Partners Who Use Targeting Cookies
Google Advertising
Google Advertising refers to the range of advertising services offered by Google, including Google Ads, Google AdSense and YouTube Ads. Cookies placed by Google Advertising help us serve personalised ads to users based on their previous interactions with the Site and across other websites.
Bloomreach
Bloomreach is a digital experience platform that leverages data to deliver personalised content and product recommendations for users. The Cookies set by Bloomreach collect information about your interactions and preferences on the Site, allowing us personalise your experience on by showing you relevant content.
Sky AdSmart
Sky AdSmart is a targeted advertising service that allows advertisers to deliver personalised ads to users based on their interests and viewing habits. Cookies placed by Sky AdSmart help us deliver relevant ads to users on their devices and measure the effectiveness of those ads.
Meta
The Meta network refers to the suite of platforms and services owned by Meta. Cookies placed by Meta help us deliver relevant ads and measure their performance on Facebook, Instagram and other platforms within the Meta network
Spotify
Spotify is a music streaming service that offers personalised playlists, podcasts and other audio content. Cookies placed by Spotify help us deliver relevant ads based on user interactions with the Site on Spotify.
Netflix
Netflix is a streaming platform offering movies, TV shows and documentaries. Cookies placed by Netflix help us deliver relevant ads based on user interactions with the Site on Netflix.
TikTok
TikTok is a social media platform that allows users to create, share and view short videos. Cookies placed by TikTok help us deliver relevant ads based on user interactions with the Site on TikTok.
Pinterest is a visual discovery and bookmarking platform. Cookies placed by Pinterest help us deliver relevant ads based on user interactions with the Site on Pinterest.
1.6 Server-Side Tracking
We use server-side tracking to monitor your interactions on the Site. This method collects data directly from our servers, rather than relying on Cookies in your browser. By processing data server-side, we can better protect your data and improve website performance by reducing browser load. Since no Cookies are used, this method does not require the same consent as traditional cookie-based tracking.
2. Cookie List
You can find information about the individual Cookies we use and the purposes for which we use them in the table below.
2.1 Strictly Necessary Cookies
| Cookie Name | Cookie Type | Type and Duration | Purpose |
| OptanonAlertBoxClosed | First Party (OneTrust Consent Management Platform) | Persistent, 1 year | Remembers if a user has acknowledged the cookie consent banner, preventing it from reappearing on subsequent visits. |
| OptanonConsent | First Party (OneTrust Consent Management Platform) | Persistent, 1 year | Stores user's consent preferences regarding the use of different cookie categories on the Site. |
| OTAdditionalConsentString | First Party (OneTrust Consent Management Platform) | Persistent, 1 year | Stores additional consent information provided by the user beyond the initial cookie consent above. |
| _grecaptcha | First Party (Google reCAPTCHA) | Persistent, 6 months | Provides protection by helping distinguish between human and bot traffic. |
2.2 Functional Cookies
| Cookie Name | Cookie Type | Type and Duration | Purpose |
| RECENTLY_VIEWED | First-Party | Session | Stores the vehicle IDs that have been viewed, allowing them to be displayed again on the homepage. |
2.3 Performance Cookies
| Cookie Name | Cookie Type | Type and Duration | Purpose |
| _ga | First-Party (Google Analytics) | Persistent, 2 years | Used to distinguish between users and track their sessions on the Site. |
| _ga_6CWD7WJRHC | First-Party (Google Analytics) | Persistent, 2 years | Used to distinguish between users and track their sessions on the Site (It functions similarly to the _ga cookie but is typically associated with specific Google Analytics implementations that use multiple tracking configurations). |
| __exponea_etc__ | First-Party (Bloomreach) | Persistent, 3 years | Used to store information related to a user’s interactions and preferences on the Site. |
| __exponea_time2__ | First-Party (Bloomreach) | Session | Used to provide time zone. |
| FPID | First-Party (Google Analytics) | Persistent, 2 years | Recognises and differentiates users between different sessions and visits on a website. |
2.4 Targeting Cookies
| Cookie Name | Cookie Type | Type and Duration | Purpose |
| _fbp | First-Party (Facebook, Meta) | Persistent, 3 months | Used to track and store browsing activity and interactions across websites. |
| FPAU | Third Party (Google Advertising) | Persistent, 90 days | Use to track the number of visits a specific user has made to a website. |
| FPGCLAW | Third Party (Google Advertising) | Persistent, 90 days | Used to track campaign related information on the user. |
| FPLC | Third Party (Google Analytics) | Persistent, 20 hours | Links user sessions across multiple websites or subdomains to facilitate server-side tracking. |
| FPGSID | First-Party (Google Advertising) | Persistent, 90 days | Identifies a user's interactions within a single visit to a website. |
3. How Can I Manage Cookies?
You have control over how Cookies are used while using our services, depending on their purpose. See below for details on managing or deleting Cookies.
IMPORTANT: Disabling Cookies may impact your browsing experience, as certain features of the Site may not function properly or be available.
3.1 Strictly Necessary Cookies
These Cookies are essential for the Site to function and cannot be turned off in our systems. While you may be able to block them through your browser settings, doing so will cause parts of the Site to stop working.
3.2 Targeting, Advertising or Marketing Cookies
We and third parties may use Cookies to show you personalised ads, but only with your consent (where required by law). You can withdraw your consent anytime by visiting the [Privacy Preference Centre], which is linked in the footer of every page.
You can also opt out of personalised ads from participating third party ad networks and companies by visiting the Network Advertising Initiative Consumer Opt-Out Page.
Additionally, you may be able to disable third-party Cookies through your browser or device settings if supported.
Please note that withdrawing consent or opting out does not eliminate ads entirely, it simply means they will no longer be tailored to you based on Cookies.
3.3 Functional and Performance Cookies
If you would like to disable functional and performance Cookies, you can use adjust your browser settings. Each browser is different, so check the “Help” menu in your browser for instructions on how to change your settings.
Please note that if you use multiple browsers, you will need to repeat this process on each one. Some Cookies may not be manageable through standard settings and may require adjustment directly within your apps or device settings.
For the information on managing Cookies in your browser, as well as other useful information on Cookies, visit www.aboutCookies.org.
3.4 Google Analytics
You can opt out of Google Analytics in several ways, including:
- Installing the Google Analytics Opt-Out Browser Add-On.
- Disabling “Ad Personalisation” in your Google Ad Settings.
- Enabling privacy controls in your browser (e.g. turn on “Do Not Track” in Chrome under Privacy and Security in Settings).
For more information, visit Google’s Analytics Help Page.
3.5 Flash Cookies
Flash Cookies are used by Adobe Flash Player, which is used to view videos. Unlike regular Cookies, Flash Cookies cannot always be managed through your browser settings. To disable Flash Cookies, go to Adobe's Flash Player Settings Manager, open the Global Storage Settings Panel, and set storage to “None”. You can also delete Cookies for specific websites through the Website Storage Settings Panel. These changes will prevent Flash from storing data on your device.
3.6 Hyperlinks
Our site may contain links to third-party websites, which have their own cookie and privacy policies. We recommend reviewing these policies, as they govern how any personal data you provide, or data collected through Cookies, is used. We are not responsible for the content or practices of these sites, and your use of them is at your own risk.
4. Where Can I Get Further Information?
If you have any questions or concerns about our use of Cookies, do not hesitate to reach out. You can contact us via email at privacy@motors.co.uk.